Climate News 25:13“In a systematic review, Engberg et al. (2012) showed that getting remarried, having a child, starting university, and experiencing a terrorist attack all led to a decrease in physical activity.”
Apart from the amusing juxtaposition of having a child and surviving a terrorist attack, Engberg and co. were onto something. When people go through changes in life, they are more open to opportunities to change behaviours. A new multidisciplinary review of moments of change and low carbon behaviours covers a broad range of research, identifying known moments of change and the behaviours they change, including:
Interestingly, external shocks, such as pandemics, financial crises and terrorist attacks, generally have little last effect on sustainability behaviours apart from societal shifts, such as working from home. For local governments, all of these moments of change are opportunities for engagement. They require being able to identify who is going through these changes and when, as well as imagination. For example, councils often welcome new residents with packs of information about local services and infrastructure. Why not include opportunities to set new social norms (“it’s only a 5 minute walk to your local shops”) or highlight sustainability behaviour change engagements. Understanding how people live their lives and being on top of opportunities like moments of change, is vital if we want to be more pro-active about encouraging sustainable behaviours.
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