Climate News 25:02
It can be difficult to let go of our own biases and assumptions when it comes to developing communications for others.
The City of Melbourne has recognised this is particularly true for audiences that are especially vulnerable to the impacts of climate change, including multicultural communities, international students, homeless, people living in public housing, disabled people, indigenous communities and the elderly. We’re currently working with the City of Melbourne to develop an inclusive communications toolkit that will help staff engage better with these audiences. As part of that, we’ve conducted some interviews with audience representatives and conducted a thorough literature review, as part of a background report. Here's some of what we found: - think about how your audience receives communications (who from and how) - go to where people are, don’t expect them to engage the way that’s convenient for you - keep language direct and simple - use images that reflect the local audience - make your communications action-oriented - build capacity within the community to develop their own solutions There's much more in the full Background Report, which you can download, and use it to shape your own communications. We’re expecting to deliver the final inclusive communications toolkit in late June.
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